How Craft Breweries are Plotting a Hockey Takeover
Joshua Rapp Learn Chill Magazine
Hockey fans can now kick back and crack open a crafty cold one as craft breweries are making serious inroads into the world of Zambonis and bodychecks.
While this realm has traditionally been dominated by mainstream macro-breweries, the little beer companies are set to mount a pugnacious offensive into the market. Their reasoning? The spheres of beer and hockey have (gasp!) much room for overlap.
The owner of Ontario craft brewery Lake of Bays Darren Smith says that there is a “good fit” between beer and ice hockey from a “cultural standpoint.” READ MORE.